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Media Values

Updated: Nov 15, 2022



Gatekeeping- A term which is applied to the editing and filtering process where decisions are made to let some information pass through to the receiver and other information remains barred


Personalisation- stories that include human interest

Continuity/current- stories that are already in the news that continue to update

Unexpectedness- an event that is a shock or out of the ordinary

Proximity- stories that are closer to home are more likely to be includes

Threshold- the bigger the impact and reach of the story

Unambiguous- stories that are easy to understand and to report on

Negativity- Bad news is more interesting

Elite person/places- stories about important people and powerful nations

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