The Daily Mail
- established in 1896
- loyal supporter of the royal family
- Right wing
- pro brexit
- sister paper- the mail on sunday established in 1982
- owned by the daily mail and general trust
- 1.25 million print circulation per day
- editor Geordie Greig
- Just want the audience to read the paper
The Guardian
- Established in 1821
- Not profit driven
- hoping to break even for the first time ever this year
- have 1 million online subscribers
- created a positive action scheme to encourage ethnic minorities
- fight for equality
- left wing
- focus on the audience opinion and want the audience to speak out on their views
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