Daily Mail vs The Guardian

The Daily Mail

- established in 1896

- loyal supporter of the royal family

- Right wing

- pro brexit

- sister paper- the mail on sunday established in 1982

- owned by the daily mail and general trust

- 1.25 million print circulation per day

- editor Geordie Greig

- Just want the audience to read the paper

The Guardian

- Established in 1821

- Not profit driven

- hoping to break even for the first time ever this year

- have 1 million online subscribers

- created a positive action scheme to encourage ethnic minorities

- fight for equality

- left wing

- focus on the audience opinion and want the audience to speak out on their views